BannerFlow · Guide

How BannerFlow Exchange Works

Step 1. Verify your website

Create an account, verify your email, add a domain, confirm ownership using DNS TXT, a meta tag or a file, and wait for moderation.

Step 2. Place an ad slot

Use separate HTML/JS slots for each banner placement. The no-JavaScript iframe option shows ads but does not create credited impressions because it cannot prove viewability.

Step 3. Earn and spend credits

A valid impression of another member’s ad adds one credit to the publisher and costs one credit to the advertiser. Own ads are excluded from the same publisher.

Why loads are not impressions

50% of the ad must be visible for at least 1 second. Anti-fraud rules include a 60-second website cooldown and a 24-hour repeat limit for the same banner and viewer.

Rotation timing

The display may refresh every 60 seconds in an active tab, but the next visual display is not necessarily another billable impression.

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